Today we announced a groundbreaking partnership with Anheuser-Busch as an exclusive category sponsor of Nitrocross and Nitro Circus. Busch Light will serve as the “Official Beer Sponsor” of both properties.
Busch Light, known for creating unparalleled experiences for its fans, will present as the entitlement sponsor of the Salt Lake City Nitrocross event "BUSCH LIGHT RACE TO THE MOUNTAINS” and will bring the stakes of each race to a whole new level with the “Busch Light Race for the Mountains Fastest Lap” bonus prize. To give fans unique access to the top athletes in each sport, alongside Busch Light, we will host exclusive post-race experiences at select Nitro Circus and Nitrocross events. The partnership will also feature long-form content, social media coverage, athlete endorsements, and large-scale creative builds on Nitrocross tracks and within Nitro Circus shows. “At Anheuser-Busch, our approach to partnerships is intentional and laser-focused on meeting fans where they already are,” said Anheuser-Busch VP of Partnerships Matthew Davis. “Nitro Circus and Nitrocross are booming in popularity, especially in key summer months. This partnership will allow us to integrate our brands into the sports they love and amplify the fan experience with unique access and meaningful community initiatives.”
As a devoted supporter of the country's agricultural community that has raised over $1,000,000 for farmers and ranchers, and as part of the overall partnership Busch Light will also be holding Farmer Appreciation Nights throughout the Nitro Circus and Nitrocross tours to honor the farming communities that are near and dear to the brand’s heart. In select markets, “For the Farmer Awards” will be presented to local farmers and ranchers with a $10,000 donation to aid their important work providing for communities across the country.
“Anheuser-Busch is one of the biggest brands in the world, and I’m excited for Busch Light to join Thrill One Sports as an official sponsor,” said Dana White, Thrill One Co-Owner / UFC President & CEO. “Anheuser-Busch and I have had an incredible relationship over the years, and with the way we are aligned with our core values, we are going to continue to grow and bring our fans the most exciting experiences during our events.”
Our partnership with Anheuser-Busch and Busch Light marks a thrilling new era for Nitrocross and Nitro Circus. This collaboration is set to redefine the fan experience with exciting event opportunities. As we gear up for this new chapter, we invite our fans to join us on this exciting journey. Stay connected with us and @buschbeer on social media for all the latest updates. The future is bright, and we can't wait to share it with you!